CHICAGO, March 16, 2012 /PRNewswire/ – Small Business Saturday, a unique cause marketing campaign created by American Express, was awarded the 2012 Super REGGIE; the highest honor in American integrated marketing. Marketing agencies Digitas and Crispin Porter + Bogusky shared in the honor which also makes the campaign...
read moreAfter months of understandable pessimism, small business owners have caught a bit of holiday-time cheer. Two recent surveys show improvement in the small-business outlook even as some economists are reportedly saying U.S. economic growth in the fourth quarter will be stronger than previously expected. Meanwhile, data from...
read moreNEW YORK (MainStreet) — What’s happening in small business today? 1. Small Business Saturday draws in more than 100 million shoppers. Main Street merchants got a boost during the second annual Small Business Saturday campaign Nov. 26. An estimated 103 million shoppers visited independently owned businesses on Small...
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Small business owners who welcomed new customers into their stores for “Small Business Saturday” are hoping the concept of shopping local becomes more than a once-a-year thing. The past Saturday occasioned the second time financial services company American Express promoted “Small Business Saturday” by...
read moreNEW YORK (MainStreet) — What’s happening in small business today? 1. Small Business Saturday success. Even though sales figures aren’t available, Small Business Saturday, sponsored by American Express (AXP) OPEN, was a “HUGE” success, according to a status update on the Small Business Saturday...
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