Media General Partners with RAMP for Content Optimization across 48 Local Media Properties
WOBURN, Mass.–(BUSINESS WIRE)–
RAMP, the industry’s leading Content Optimization platform for major
online media publishers, today announced that Media General, a
multimedia provider of broadcast television, digital media and print
products, will be deploying RAMP’s Content Optimization solutions at its
network of local media properties across the Southeastern US. RAMP’s
solution suite is a comprehensive approach to driving increased content
discovery, user engagement, and advertising opportunities and includes:
-
Universal Site Search: RAMP’s proprietary
ability to create rich metadata across audio, video, text and image
content delivers the industry’s most powerful site search solution,
ensuring visitors to Media General sites quickly and easily find
relevant content and increase consumption of and advertising
opportunities around Media General’s premium content. -
Universal Topics: Using RAMP’s
proprietary semantic publishing capabilities, Media General content is
continuously and automatically organized into relevant topics and
published with SEO best practices to maximize discovery of text, video
and image content across leading search engines and social media
networks. -
Optimized Video Publishing: Using RAMP’s
patented and proprietary video metadata capabilities combined with
RAMP’s award-winning MetaPlayer, RAMP is able to create rich tags and
transcripts for all Media General video assets and create compelling
“lean-forward” video experiences for end users increasing streams per
session and creating valuable video advertising inventory.
“Delivering compelling digital experiences is becoming increasingly
complex as our audience becomes more sophisticated,” said David Park, VP
Product Technology at Media General Digital. “RAMP’s unique technology
and attractive software-as-a-service model helps us continue to provide
innovative solutions to meet the ever-changing needs of our audience and
maximize our business opportunities.”
“We continue to be excited at the response to our solutions and our
approach of providing cost effective, scalable solutions to the complex
requirements of our media customers,” said Tom Wilde, RAMP CEO. “We look
forward to contributing to Media General’s digital goals and success
across their premium local properties.”
About Media General
Media General is a leading provider of news, information and
entertainment across multiple media platforms, serving consumers and
advertisers in strong local markets, primarily in the Southeastern
United States. Media General’s operations are organized in five
geographic market segments and a sixth segment called Digital Media.
The company’s operations include 18 network-affiliated television
stations and associated websites, 21 daily newspapers and associated
websites, more than 200 specialty publications that include weekly
newspapers, and niche publications targeted to various demographic,
geographic and topical communities of interest. Many of the company’s
specialty publications have associated websites.
Media General operates three interactive advertising services companies:
Blockdot, which specializes in interactive entertainment and advergaming
technologies; DealTaker.com, a coupon and shopping website; and
NetInformer, a leading provider of wireless media and mobile marketing
services.
About RAMP
RAMP is an advanced Content Optimization SaaS platform providing
publishers workflow, discovery and engagement solutions to drive
monetization of online content to users’ search and browsing behavior.
RAMP offers publishers an open, flexible and modular capability to
optimize large amounts of content, including text, audio, video and
images, within dynamic publishing environments. As a result, publishers’
content becomes positioned for discovery and precise targeting, both on
search engines and within publishers’ own websites. Users rely on such
precision to discover and engage with content, thereby increasing the
commercial viability of content for publishers while curtailing
publishing costs.
Leading publishers using RAMP include –Thomson Reuters, FOXNews, NBC,
Dow Jones, Meredith, and others. For more information visit: www.RAMP.com,
or contact us at info@RAMP.com.
Article source: http://biz.yahoo.com/bw/110815/20110815005575.html?.v=1
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